Our partnership with Ritchies IGA stands as our longest and most comprehensive to date, a collaboration that has resulted in award-winning work. We've provided full design and layout services for their weekly catalogues, engaging EDMs, impactful POS promotional material, and essential internal corporate documents, among other assets. Over the years, the Ritchies brand has continued to evolve, and we've been honoured to help shape and define their distinct brand languages across Ritchies IGA, Ritchies Fine Food & Wine, and Ritchies Liquor.
Since 2018, we've focused on creating fresh and eye-catching POS artwork for Ritchies IGA and Ritchies Liquor promotions, including their iconic annual Birthday and Christmas campaigns. We diligently source new inspiration and conduct thorough research, ensuring each key artwork remains distinct and modern. These designs are then seamlessly transferred across multiple instore and online touchpoints, including website banners, app tiles, and signage, ensuring a cohesive and engaging customer experience. This attention to detail and commitment to innovation allows us to consistently deliver effective solutions.
The 1870 Ritchies Liquor digital magazine has been a particular source of pride for our team (and something we’ve picked up a couple of awards for along the way). Collaborating closely with the Ritchies Liquor team, we've developed five distinct editions of this magazine, each with a unique theme that resonates with the Ritchies brand and its loyal customer base. We've carefully crafted each magazine to incorporate supplier content in a digestible and entertaining format, ensuring an engaging reading experience. Crucially, we've integrated interactive features, allowing customers to seamlessly purchase the featured products, bridging the gap between inspiration and acquisition.