Brand Identity
Brand Guidelines
Digital Marketing
Signage Design
Commercial Documents
We’ve been tasked with injecting high energy into the brand in a way that will appeal to the American audience. We’re thrilled to partner with the San Francisco Unicorns on this pioneering venture and to create an immersive and engaging experience on the field and online for Unicorn fans worldwide. See the new website for yourself.
A research immersion in California provided insights into the local culture by engaging with fans, players, media, and stakeholders. The challenge was to position the San Francisco Unicorns in a way that resonates at the grassroots level, creating a fun, family-friendly identity underpinned by the ‘magical unicorn’ to bring the sport of cricket to the people.
